SHIFT MAGAZINE
Publication Design | Adobe InDesign, Illustrator, & Photoshop
Applying typographic theories and principles to create a magazine design system, while exploring typography in the context of identity development. The goal of this process was to formulate a concept statement for the publication and design a wordmark to embody that concept. Creating an identity for Shift, a social justice magazine that focuses on the one-sided perspectives placed on society, highlighting a different perspective of violence against women.
Graphis New Talent 2024 Award | Honorable Mention
WORDMARK
A wordmark that is bold, reliable, and feminine. The baseline in “ift'“ is shifted downwards to represent the changing of perspective.
Process
Bold. Reliable. Assertive. Feminine. Powerful. Inclusive.
Bold. Reliable. Assertive. Feminine. Powerful. Inclusive.
BRAND IDENTITY
FINAL SPREADS